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parves khan

Pearson PLC
Global Research & Insight Director
With over 20 years under my belt, I am an insight leader with a strong track record of transforming research functions into insight powerhouses. With a passion for bringing data to life, delivering high quality outputs, driving up team performance and engaging with stakeholders, I effectively create the actionable insights needed to drive business growth.

At Pearson, the world's largest education technology company, I lead research to drive and support product innovation across core markets in the UK, Europe, APAC and North Africa. I have the exciting role of helping the company to continually innovate and grow by unlocking the right insights needed to find winning solutions.

Prior to Pearson, I headed up the research and insights function at a global digital first insurance company, where I devised a new strategy to maximise customer, market and competitor data to drive up customer acquisition, retention, and lifetime value. My research was instrumental in the development and success of a number of new digital insurance products.

I bring strong business acumen to the table - I ran my own research consultancy for 6 years, successfully doubling revenue by the second year of my tenure. My agency side projects for a wide range of private and and public sector clients across the UK and Europe, spanned customer experience and satisfaction tracking, UX testing, proof of concept/NPD, and brand evaluation.

With two decades under my belt developing research teams - I now make time to "give something back" by mentoring the next generation of female research leaders through 30% Club and Women in Research.
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